Motivation & Career AspirationsSkills VerificationWhite Paper

Beyond Skills. Measuring Aspirations and Motivation

Knowing what someone can do is no longer enough. you need to understand why they do it. Discover how to identify, measure, and leverage career aspirations and motivation with a research-backed approach.

12-18months

Average lifespan of a technical skill before it becomes obsolete

39%

of current skills will be obsolete by 2030 according to the World Economic Forum

1B+

people worldwide will need to reskill in the next five years

What's Inside

This whitepaper is a concise, easy-to-read resource designed to give you the key insights you need to rethink how you measure career aspirations and motivation. A curated selection of theoretical frameworks and practical takeaways. from motivational drivers to the role of AI. that will bring you immediate value.

01

The Myth of "Eternal" Skills

Why technical skills expire in 12 to 18 months and what it means for hiring.

02

The "M" Factor

How intrinsic motivation, driven by Autonomy, Mastery, and Purpose, redefines long-term performance.

03

Expert Interview

Clinical Psychologist Letizia Spione on how to concretely identify and measure motivation.

04

Can You Analyze Motivation?

Moving from intuition to evidence: reliable tools and methods for measuring what CVs cannot show.

05

Case Study

How a major Italian insurance company used Skillvue to map employee motivation at scale.

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